Persona Development for OHSU Usability Report

Purpose 

Several personas were developed for the Oregon Health Sciences University report. Having a standard set of personas helps improve communication within the team and with stakeholders. Understanding personas helps in prioritizing features that are most valuable to the key user groups. This prevents the over-engineering of features that might not be essential. Personas help reduce the influence of personal biases and opinions in decision-making. Decisions are made based on the needs and goals of the personas rather than personal preferences.

COMPETENCIES:

  • Visual communication

  • Research

  • Audience Analysis

CHARACTERISTICS:

  • Attention to detail

  • Collaboration

  • Time management/deadlines

Tools:

  • Google Docs

  • Canva

  • PowerPoint

John Huston